FLORAGARD

Positioning and digital strategy to grow stronger

the challenge

Floragard produce premium potting soils and substrates, which stand for the highest crop safety and first-class growth performance. La crème de la crème. But many people and plants still didnt know it.

the solution

Your plants know what they like the most and which food is more convenient for them to grow healthy. That’s why we created “The Gourmet Club of your plants”. For pleasure-seeker daisies.

We developed a Retail Promotion based of “chefs” that gave gardening tips to our clients and teached them delicious recipes. These are some posters for the point of sale.

The campaign was implemented with a social media strategy to build Floragard’s digital personality, deepen relationships with fans, coworkers and brand ambassadors. The campaign included remarkable experiences and rich stories that capture the imagination of Floragard customers.

LoctiteCampaña del MINISTERIO DE INCLUSIÓN, SEGURIDAD SOCIAL Y MIGRACIONES: Un Protocolo contra el odio. Creada por David Cervera en Animals Group