DOCTORS OF THE WORLD
Empowering brand identity to save lives
the challenge
Increasing Doctors of the World´s brand recognition and explaining the sort of projects they were involved in to encourage their clients and collaborator´s commitment.
the solution
We developed a international brand image campaign, to show clearly the work of Doctors of the World in underdeveloped countries. This commercial and outdoor pieces are some examples.
Once enhanced the trust and commitment of our clients, we added a call to action campaign, to claim the urgency and the need of helping the Third World now!
Silver award – FIAP 2007
Campaigns made for The Farm CF DDB
