SABROZ RICE
TV Campaign
the challenge
Summer is made for sharing time and good paellas with friends. Sabroz knew it and looked for positioning itself as a main protagonist of this time of the year. As love does.
the solution
Sabroz rice is 100% natural, so it makes you feel very good and it is obvious on your face. When someone eats Sabroz, you can read it in his eyes. It is like having $€% or being in love. Butterflies in your stomach? No, just rice.
Campaign made for Fairweather – SSBA
